Lots of Room to Grow
Eligible voters under 30 make up about 30% of the potential voter population, but only about 10% of the actual vote. This results in a tiny voice in who represents and shapes our country
(Data from Pew Research)
Tab for a Cause and VoteAmerica are teaming up to get young people from online, to in line to vote.
GenZ is one of the most socially engaged generations to grow up in America, and we want to help them unleash their collective power to reshape politics and forge a better future for our country. With a small increase in turnout from those under 35, the political landscape would shift dramatically.
We are combining Tab for a Cause 's social impact platform, an incredible tool for reaching young people online, with VoteAmerica's voter registration, turnout, and mobilization technology.
Together, we will reach and activate young voters where they are: online
Eligible voters under 30 make up about 30% of the potential voter population, but only about 10% of the actual vote. This results in a tiny voice in who represents and shapes our country
(Data from Pew Research)
Young people are often motivated by one or two core causes (Reproductive Healthcare, Gun Safety, Climate Change, LGBTQ+ rights, etc.).
We learn what causes an individual cares about and engage them through the lens of that cause.
Engaging a young audience requires a different set of media and messaging that meets them where they are.
We engage online communities through the platforms they spend their time on and through the content creators they follow.
Young people are busy and bombarded with distractions. With only a few moments, asks need to cut through the noise.
We take a 30-second activation and turn it into months of daily opportunities to deepen their engagement and impact.
VoteAmerica and Tab for a Cause are leaders in their fields, poised to use their unique platforms to modernize young voter mobilization strategies.
Millions of voters have used VoteAmerica's online tools to register and find information on voting. In addition, they have run successful large-scale mobilization campaigns targeting young voters across a variety of mediums.
Tab for a Cause has spent the last 10 years helping 300k+ young people take their first step in philanthropy raising over $1.8M for non-profits. They know where to reach young people, and how to turn social action into a daily routine.
This initiative will focus on using the unique strengths of Tab for a Cause (TFAC) combined with VoteAmerica's registration tools to engage and active young voters.
We need $100k to launch this project and reach 100k+ critical young voters. Will you step up to help engage youth in democracy?
To make your tax-deductible donation, visit https://secure.actblue.com/donate/va-2024-tabforacause